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Digital Dramaturgy in Sales – How to Convince with Structure and Story

In traditional sales, the personal impression was often the key: a firm handshake, a smile, a chat by the coffee machine. In the digital space, the rules of the game shift – but the impact remains the goal. And it can be deliberately shaped: with

The Five Biggest Pitfalls in Digital Sales Conversations – and How to Avoid Them

Digital sales conversations are practical, efficient – and full of landmines. Anyone who thinks they can simply “run through” their traditional conversation via Zoom or Teams quickly falls into traps that can be costly: missed opportunities, abandoned conversations, lost customers. Yet most of these pitfalls

From the Exhibition Floor to the Web – Why Digital Sales Calls Are Now Standard

A classic sales meeting used to involve: a trade fair, coffee, and a brochure on the table. Today? A Teams link, shared screen, camera at eye level. The world of sales has changed – not temporarily, but fundamentally.

Artificial Intelligence

ChatGPT Explained Simply: How Does the Smart AI Chatbot Work?

ChatGPT has taken the world by storm—from students using it to write papers to companies utilizing it for customer inquiries. But how exactly does this smart AI chatbot work? Is it really an “artificial intelligence” that thinks—or is it just clever statistics? Let’s take a

Artificial Intelligence

Challenges of AI – and Why We Must Take Them Seriously

Artificial intelligence is revolutionizing our lives, but it does not bring only advantages. While companies and research are working intensively to make AI ever more powerful, its downsides are also coming into focus. The greatest challenges are not only technical in nature—they also concern ethics,

Artificial Intelligence

What AI can and cannot do

Artificial intelligence is often portrayed as either a groundbreaking superpower or a potential threat. While some dream of AI taking over our work and making our lives easier, others warn of a loss of control and uncontrollable machines. But what can AI really do –

Artificial Intelligence

Artificial Intelligence Simply Explained

What is AI and how does it work? AI is no longer just a buzzword but an integral part of our daily lives. It recommends movies, translates texts in seconds, and can even handle creative tasks. But what exactly is behind Artificial Intelligence? And how

Digital Flipchart

I am a flipchart enthusiast!

As a trainer and consultant, I travel approximately 50,000 kilometers a year by car. Since Corona, this has changed for understandable reasons, which is why I haven’t owned a vehicle for the first time in 30 years. Will I buy one again? Probably – either

Coronavirus

On the Way to the New Normal

In my conversations, in client inquiries, and in ongoing projects, I notice: We are in a new phase, Phase 2. Phase 1 in 2020 after the outbreak of Corona was about being able to continue working at all when suddenly many people were working from

Digital Leadership

How “Digital Leadership” Can Succeed

“Good” or “bad” leadership qualities become even more pronounced online. A magnifying glass effect applies here: “Bad” leadership becomes significantly more visible and, unfortunately, more impactful in virtual collaboration. And a negative atmosphere in a team also becomes much more noticeable than usual. Trainers repeatedly