Imagine you go to the farmers’ market to buy spinach. So you get a whole basket full—after all, the whole family needs to be fed. You sauté onions and fry garlic, perhaps prepare a fine stock, and then add the spinach leaves to the large pan. The experienced home cook already knows: by the end of cooking time, at most a handful remains of that large quantity of spinach.

It’s similar in professional development: elaborate programs are forged, designed, and organized. Participants are sent to expensive seminar hotels for several days. Significant money is invested to hire the best trainers in the country. And what comes out in the end?
On average, only 10% of training content is actually applied in day-to-day work. Frustrating, isn’t it? And despite this dismal implementation rate, countless sums flow annually into corporate training.
This must be improved! Therefore, focusing on transfer after training is all the more important.
So how can effective learning transfer be achieved?
In a one-hour interactive web talk, Albrecht Kresse will answer the following questions:
- Why do seminars without transfer deliver exactly as much as jogging once on January 2nd?
- Why should you stop worrying about 30% of your seminar participants?
- What can you learn from a betting shop regarding transfer?
- What success criteria do learning groups need for transfer to succeed?
- How can I easily design and plan a transfer journey?
Don’t let your training go to waste and register for the free web talk on March 24.


