User Story

User Stories: As a taxi passenger, I want to…

Imagine you want to order a taxi with your smartphone. You are standing at an intersection, using the convenient app, and it shows you how many taxis are available near you. Unfortunately, ‘near’ is defined differently here than you might have expected, as all taxis within a 20 km radius
User Centricity

User Centricity – Why Customers Go on Journeys

The saying “The customer is king” is widely known: the customer’s interests should be at the heart of every initiative, and service-oriented employees will even fulfill the occasional special request. At first glance, customer or user centricity seems to have always been the top priority. Nevertheless, in the course of
Pairing

Pairing: Two heads are better than one

Timo has been working on a new online marketing strategy for weeks. He keeps having doubts: “Have I really thought of everything? Are the personas clearly defined? Does the content plan really speak to the right target audience?” One day, Timo’s boss suggests that he should no longer work alone.
Agile working, error culture

Where is the mistake? Tips for a successful error culture

What do pacemakers, penicillin, and potato chips have in common? They were all created through mistakes. Behind these products are involuntary inventors whose original ideas failed during implementation. Today, humanity looks back at these inventions to see that supposed failures were actually triumphs. Failures, mistakes, mishaps – they all play
Scrum

Agile practices that make your work more flexible and productive

The new world of work also extends to learning and training. Anyone convinced of the benefits of agile project management, who doesn’t expect virtual teams to be found on Star Trek, and who doesn’t mistake remote feedback for a smartphone setting, has long understood: HR development must also adapt to