Online proficiency in Germany is rising rapidly. Meetings take place almost exclusively online, and as you know, no one can escape this anymore. As a result, acceptance of online sales meetings is also increasing. Ask yourself:
- How proficient are you at handling video conferences?
- How well do you master your CRM system?
- To what extent are you already using apps to structure your day, document meetings, and moderate interactive customer appointments that take place entirely online?
Take stock of your tool usage. Assess your own digital maturity level and—if you are a manager—that of your employees. Define which tools you really want to use in the future and what level of competence should be required for each role. Then, get yourself and your organization fit.
Ready – Set – Train
Although new digital collaboration tools (e.g., video conferencing) have been introduced in many large organizations, they have never been properly trained. You should make up for this now.
Know-how …
Rogers’ Innovation Cycle (1992)
How to determine and promote digital maturity so as not to be among the laggards.
Setting up a targeted digitalization strategy is essential and should be the first priority. This strategy lays the foundation for all processes and should be developed and lived by the executive level. Approach this goal by thinking about building digital business models and sustainable performance.
What should definitely be on your digital fitness plan
In addition to the strategically important decisions—which should definitely come first!—the following are further tips on how to prepare for the digital future.
- Build a personal relationship on top of the existing virtual connection. Pick up the phone every now and then, as phone calls remain a very important tool even in the digital age.
- Don’t be afraid to try video calls; then an online presentation is just a click away.
- Professionalize your presence on social channels used for professional collaboration and maintain your social profiles and contacts online.
- Define which tools you really want to use in the future.
- Define the required level of competence for each role.
- Develop a learning strategy for yourself and your organization.
- Identify redundant channels and deactivate them.
- Ensure you have the right online meeting technology for your smartphone, tablet, and laptop. Invest in a high-quality headset so that you can hear and be heard clearly.
- Draw on internal resources. Peer mentoring for digital fitness is worth its weight in gold.
- Don’t shy away from purchasing digital devices; trying them out can be fun.
- Don’t be afraid to ask if you don’t understand something.
These were 10+1 tips you should take to heart in the near future to make your transition into the digital future easier. Some are more time-consuming and require multiple levels of decision-making, while others can be implemented much faster. Just get started!
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